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Tag Archive | "point loma"

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I Don’t Need Your Paper Shredding Service

Posted on 28 January 2011 by Total Secure Shredding

Sorry, I’m not a BUSINESS so I don’t need your Paper Shredding Service

Hey Folks,

I just received a real interesting email this morning and I wanted to share it with you.

I received this email right after this person filled out the email form on our website to receive the “New Customer 20% Off One Time Shredding Purge Discount.”

I’m sorry, I just have a one time very small amount of documents to shred. I do not need your coupon after all. Please do not send me any more e-mails regarding your services because I do not have a business nor will I need your services in the future. Thank you.

I thought this was odd because obviously this person needs a paper shredding service (they’re on our website and actually took the action of filling out the email form) and felt they had too much to do themselves.

(I guess there’s always another explanation… maybe they thought they would be getting 20% off some cheap shredding machine at Staples.)

But here’s how I responded:

Hi Xxxxxxxxx,

I persoanlly have taken your email address out of our database.

Just so you know, our shredding facility located in the Point Loma Area (right behind the Sport Arena) was set up to shred extremely small quantities of paper.

We get residential customers (not businesses) in every day that just have a small quantity to shred.

We can shred up to 30 lbs of paper (which can be quite a lot for a household) for only $5.95 – And you can watch everything get shredded right in front of you. It only takes a minute or so.

This is a Smoking Hot Bargain when you consider the cost of buying a shredder and doing it yourself… Especially if you consider the fact you may burn up your shredder in the process.

Thank you for taking the time to review our website!

Best regards,

Mike

We get this questions all the time: I’m not a business and I don’t have that much that needs to get shredded.

And, we get this all the time from residential customers who just have a box or less of documents: This is such a great service! I never thought something like this existed! How busy are you guys?

The truth is that our facility was set up with the small customer in mind.

And, we charge so little, there’s not enough margin to go out and do big time advertising.

We charge just enough to help cover overhead and we offer this service more as a public service than a profit center. Actually, I hope that our drop-off service acts more an advertisement in and of itself  just to get the word out about our other service – which are more business orientated.

Anyway, I thought it was worth repeating the intended nature of our Paper Shredding Drop-Off Service.

As always, Keep Totally Secure.

Until next time,

Mike
Head Shredding Guy
Total Secure Shredding, Inc.

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Happy Thanksgiving – Paper Shredding Closure

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Happy Thanksgiving – Paper Shredding Closure

Posted on 24 November 2010 by Total Secure Shredding

Happy Thanksgiving

Hi Folks,

Well it’s that time of year again! The Holidays are again upon us. Not sure how they always seem to sneak up on me…

It seems like yesterday I was letting you know about the 4th of July closure!

It’s also hard to believe that it has been an entire year since I re-built the Total Secure Shredding website to include this blog and the long copy format webpages I wrote to go along with it.

I’ve gotten a ton of fantastic feedback from you my customer. It might not seem like much, but the little “You have a really nice website” comments really help justify all the work I put into it.

I have some new ideas for the website so be sure to check in between now and the new year so see the changes.

So, consequently, I extremely grateful and thankful to all our thoughtful and faithful customers over the past year. Thank you for all your support.

However, no matter how thankful I am, I’m still closing down the shop till Monday… I’ve been looking forward to this four day weekend for weeks now and I need to recharge.

We’ll be closed tomorrow for Thanksgiving, Friday, and Saturday.

Bright and early Monday November 29, 2010, we’re back open for shredding.

Have an excellent Thanksgiving weekend and I’ll see you again on the flip side!

And, as always, keep Totally Secure,

Mike

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Secure Drop-Off Shredding – Is it Really Secure?

Posted on 29 September 2010 by Total Secure Shredding

It seems the latest and greatest fad in “Secure” Paper Shredding is to drop your documents off at postal packaging place.

I see this all over the web where Shredding Companies are advertising hundreds of drop-off shredding locations all over the city where you can leave your sensitive documents for shredding.

At one time I thought that this might be a good idea…

… Until I started to call around.

A few years ago I thought it would be a great idea to have a drop-off location in East San Diego County.

My goal was to find a small locally own postal packaging store or a small stationary store.

After a few minutes of searching on the Internet I found what I thought was the perfect candidate.

I called and upon speaking to a very nice lady I explained that I was a San Diego Shredding company looking to partner up with a local East County store, such as theirs, where customers could come and drop off documents to be shredded at a later time by one of our secure shredding trucks.

I went on to say that their postal store would merely act as temporary custodian of the documents, charge the customers a set price, and then we would come by and shred the document for a certain price – of course, for less than what the customer was charged.

She seemed to think that this could be a good idea and I thought, “Wonderful, this might actually be a great idea to better service customers and make some extra sales!”

I then asked this question, “Do you have a secure location in your facility to store these documents in-between our shredding service visits?”

She responded very matter-of-fact, “I guess we could keep them out back next to the dumpster.”

“Humm” I said, “Let me think about that and I’ll get back to you.”

I quickly said “Thank you” and hung up the phone.

This was a very quick and easy test that most folks don’t really get the security aspects of sensitive document disposal.

It’s not that they’re bad people or people out to commit fraud.

Not at all…

They just haven’t put any time and effort into thinking about these sorts of things.

And that is really the heart of the matter.

Does the place you’re taking your documents to really understand and appreciate the sensitivity of your documents?

I don’t want to imply that all these postal places are not taking care of your sensitive documents.

But I can pretty much guarantee they are not putting all the necessary precautions in place to prevent a security breach of your documents.

How do I know?

Well, Total Secure Shredding has customers who own these postal places and we show up on occasion to service the containers they have.

I myself have actually performed the service on occasion.

The only thing I can confirm about security is that once we take control, my policies and procedures kick into effect and things are secure once we take custody of the documents.

But before that point, I think there’s much left to be desired.

With regard to the National Association for Information Destruction (NAID), it’s not really a big issue since there’s no claim that these postal stores are NAID Certified.

If you look closely, no one is claiming that these are secure facilities. You’re basically on your own in determining if you are leaving your documents at a trustworthy enough location.

I for one, refuse to list any of these locations (some who are in fact my customers) on my website.

Because, no matter what fine print I put on the website as a disclaimer, I’m implicitly endorsing and vouching for the security of your documents at that facility.

And quite frankly, there’s no way in hell I can do that unless they meet the strict guidelines I’ve but in place at my own facility – No matter what increase in revenue I could potentially see.

The liability to the Total Secure Shredding brand is just too great.

One “small” data breach could bring untold damages – Either in terms of real dollars or bad P.R.

So, all in all, please be careful where you drop-off your sensitive documents.

In the name of convenience, you may be sacrificing a lot in terms of security.

Until next time…

Keep Totally Secure,

Mike

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